Cost Per Action Can Make Good Profits

Wednesday, July 29th, 2009 at 10:23 pm

An Internet advertising model, the Cost Per Action (aka CPA) pattern involves a payment form that works only on the basis of qualifying leads. This means that the advertiser is charged only for the leads generated at the web site that serves as the point of destination. In case a visitor searches the site but doesn’t sign up, there is no payment involved. By lead, we refer to the email address, the user’s name and the possible demographic data that the site visitors fills in. Depending on the fo