Is “Free” Killing the Tech Entrepreneur?

Monday, August 31st, 2009 at 4:28 pm

As “free / ad-based” becomes the de-facto business model for web app developers and publishers, many start-ups are being forced to redefine themselves as media companies , moving away from a technology orientation. This presents a major challenge for tech entrepreneurs: they tend to be very good at serving their product end-users, but in a “free” model the end-user doesn’t directly generate revenue… advertising does. Do tech entrepreneurs have the right DNA to address advertiser needs as