How Web 3.0 Is Changing The Internet

Unless you’ve been living under a rock, you know that the Web is largely centered around the concept of social media. People are connecting all over and using the Web to do so. This has been an obvious area of growth for the Internet and an area of opportunity. Many people are wondering what’s next.

In recent months I have heard countless people talking about what’s next for the world wide web. The reality is that Web 3.0 is already here and this is evidenced by those websites who are taking user behavior into consideration when defining an online user experience.

Web 3.0 is all about improving the experience of web site browsers and helping them make the right decisions quickly. Now that the Internet has expanded significantly and there are billions of pages of information, getting through that information effectively has become a challenge.

Web 3.0 is based on behavioral data. The behavior its tracking goes beyond basic purchase information and aggregates behavioral data from across web sites. Information and activities like on site activity, purchase history and order frequency will be combined from various sources to recommend products and make a real difference in your online purchase experience.

The beauty of behavioral data and predictive modeling is that past data can be used. More sophisticated sites will use the information they already have to help shape the buying experience. Web 3.0 allows for updating and refining that information in real time. As more behavior is tracked, profiles become more robust and more accurate.

Technology deployed in the Web 3.0 world is sophisticated and secure. This technology is used to track behavior and aggregate patterns of behavior over time. The more information collected the more accurate a personal profile can be, predicting your future browsing and purchasing behavior. This allows for a level of customization than can dramatically improve your online browsing experience and satisfaction.

From my perspective, I’m not at all concerned about privacy. In fact, I welcome the level of sophistication and customization that can be provided from a Web 3.0 world. I think the issue for debate is how this information is use and whether or not it is used with your permission. I feel that all users must give permission to be tracked in this way and the information should only be used to improve my browsing and buying experience. If used in that manner, I’m okay with it.

Web 3.0 is upon us. As web sites continue to collect and use more of your behavioral data, your online buying experience is going to change. One can argue if this change is for the better. However, I believe that it can dramatically improve your buying experience and improve the way retailers market products and services.

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